Look Who's Talking: Part IHow To Develop And Speak To Your Audience Using Social Media: By Jesse OlivePosted: June 07, 2010 at 8:06 PM by Jesse OliveAre you sick of reading the same things that are said virtually the same way? Are you sick of being sold the wrong information? Internet police should start performing redundancy checks and handing out citations for redundancy. Hopefully, you readers will get the humor in the structure of that sentence!If you want to retain readers, your material must be comprehensive and original. The reader must take away something from your piece that speaks to them repeatedly and in a way few others do. In fact, if I read more |
Now What?Solutions To The Most Common & Current Technological Challenges In The Real Estate Industry Today.Posted: June 07, 2010 at 12:53 PM by Jesse OliveFor years, the internet has served as the front door to the real estate transaction process. As the percentage of internet home searches has increased over the years, advancements in real estate technology and the buying process has changed. Justyn Howard reported in his publication Sell Smarter 2009 that “82% of mareketers consider email their most important advertising tactic” as it generates “3x the ROI of traditional marketing efforts” Realtor.Org reports “ read more |
HyperlocalismSpecializing In Marketing Homes In Specific Neighborhoods The Trend For Success: By Jesse OlivePosted: May 10, 2010 at 4:01 PM by Jesse OliveA pretty short blog post. Literature seems to have flooded the internet today regarding the concept of niche marketing, AKA, hyperlocalism. The key point is that as a Real Estate Agent or team, specializing in marketing certain neighborhoods or city areas seems to be the trend many are following and achieving success. With that said, how do YOU do this successfully as an Real Estate Agent or Team? How do you do this as a company that covers many areas?There are many ways to do this, but our suggest read more |
Useful Real Estate & Technology LinksLinks To Real Estate & Technology Information Sources: By Jesse OlivePosted: May 07, 2010 at 10:15 AM by Jesse Olive Below is a compilation of real estate and technology links. Follow us on Facebook for access to an updated and larger list of links.EXCELLENT realistic take on expectations of blogging and social media:http://ht.ly/1HVQiInteresting statistics showing Real Estate Agents Are Becoming More Tech Savvy:http://ht.ly/1HUFoSome interesting tips for Realtors:http://ht.ly/1HNPtThis article paints a contrast between styles of developing online business.Thought that comes to mind are, why read more |
Real Estate 6 Month Follow Up Letter With CustomerReal Estate LettersPosted: April 30, 2010 at 2:34 PM by Jesse OliveDear (Customer Name),It has been nearly 5 months since I last emailed you in regard to doing business together. I want to take this last opportunity to thank you again for the opportunity to serve you. If there is anything I can do to assist any of your family, friends or colleagues, please do let me know and feel free to provide them with my contact information below. I give you my word I will also give any referrals the same dedication I gave to you.Sincerely,(Agent Info) read more |