Look Who's Talking - Part IV

Spend Less Time, Post Useful Material, Learn Your Audience and Your Industry.

This is Part IV of a 6 part blog campaign to help you with ideas on HOW to engage and listen to your online audience, WHY you should listen to them first before creating your own content and WHAT to do in response to their voice. In PART I of Look Who’s Talking”, we outlined five key benefits to forming relationships with online readers by first researching and posting existing content to social media. Part IV of Look Who's Talking will cover the third of these five key benefits.

3.  Post links to relevant material on social media to increase efficiency. 
Hootsuite allows you to post to multiple accounts and social networks with one click of the button. That opposed to logging into and posting to multiple accounts is a time saver alone.

Also, it takes much less time and can be more effective initially to hand pick and share links to existing literature while also giving you the opportunity to form and share your opinion of the material. This prevents you from spending too much time writing articles on material that may add little value and disinterest your audience. And no worries. Authors of these posts you are sharing will most likely be happy you are sharing their material. Even though the material you are posting is not original, your readers will realize that you did spend the time to locate, read through and share the information pertaining to their interests.

NOTE: One thing to keep in mind as you are doing this though is to post from different resources. If you post too much from one resource, your audience will just wind up going straight to that site.