Look Who's Talking - Part V

Establish A Following For Your Upcoming Original Material

This is Part V of a 6 part blog campaign to help you with ideas on HOW to engage and listen to your online audience, WHY you should listen to them first before creating your own content and WHAT to do in response to their voice. In PART I of Look Who’s Talking”, we outlined five key benefits to forming relationships with online readers by first researching and posting existing content to social media. Part V of Look Who's Talking will cover the fourth of these five key benefits.

4.  Establish a following for your original material.

I have created followers two different ways. The second of which, I can promise you, is the easiest. Originally, I began writing articles. I received good feedback on them and felt they were well thought out and original in style and thought. But I had to write and post these blogs all over the place and it was extremely time consuming. It took FOREVER it seemed to get a following.

Then I tried the methods covered in this six part blog campaign. What these methods allowed me to do was create an audience for the material I planned to write. I haven't just created any audience either. The methods I have outlined for you have also helped me to establish a QUALIFIED audience.

The best analogy I can think to use is any type of live performance. What good does it do for you to perform in front of zero audience. A couple blog posts are not going to get you the search engine traffic or viral traffic you desire. So, coming out of the gate writing blogs is similar to performing in front of a very thin audience. Many people begin with quantity over quality. Well, compare that to performing in front of an audience there to see something else as opposed to an audience there to see you. The methods I have outlined in this blog campaign will help you establish both quantity and quality more quickly--depending on how heavily you invest your time into building your following by posting links.

Either way, you will already have established an audience that will find your original material useful. When you finally begin writing original content, you can begin posting links to your own blog on social media via Hootsuite. Your existing audience will deem you as simply adding more value to the conversation than you already were, while your new and future members of your audience are brought in by your original content as well as third party content you have been sharing. This is when you begin driving qualified traffic to your blog, which hopefully is set up underneath your company domain. The search engines will love this.