Look Who's Talking - Part VI

Establish A Following. Then Directly Contact Them To Find Out What They Want.

This is Part VI of a 6 part blog campaign to help you with ideas on HOW to engage and listen to your online audience, WHY you should listen to them first before creating your own content and WHAT to do in response to their voice. In PART I of Look Who Talking , we outlined five key benefits to forming relationships with online readers by first researching and posting existing content to social media. Part VI of Look Who's Talking will cover the fifth of these five key benefits.

Establish a following for you to directly contact. Wait, can contacting your audience directly be passive? Yes, you can still contact an individual directly and be passive. There is a huge difference between contacting someone to sell them something, however, and contacting them to thank you for joining your Facebook page, for following you on Twitter or joining your newsletter list, furthermore asking them directly what type of content it is they would like to or are there to read.

We mentioned Allan Dalton's video earlier. I highly recommend watching this video. Sure, he emphasizes the face to face conversation which is ever important. He actually downplays analytics and technology a bit in my opinion. But keep two things in mind here. One, he is using technology to push this video to you, so he must believe in it. Two, he really delves into the psychology behind conversation and will help you with your online as well as your in person conversation. His overall message is a good one. Engage people at a core level. Get to the root of things. What do they really want?