After researching myriad real estate technology providers, Coldwell Banker Sea Coast Advantage selected realistiQ in the fall of 2015.  “We quickly realized this wasn’t “just a website,” but rather a true platform that generates leads, provides agent websites, quality CRM and a tremendous customer satisfaction,” remarked President Tim Milam. “Since our launch, not only are we seeing quality leads, we are very pleased at our sales associates adoption of the platform.”

The new consumer-facing website was built to ensure ease of use on a mobile device, exceeding Google’s requirements for mobile friendly by using “mobile-first” technology and automatically adjusting content to the size of the screen the viewer is using. The design features tools to support lead generation like Property Watch and nearly 25 one-click community searches, plus iQ Web Editor where staff or agents may quickly change a photo or add a custom content page, manage featured listings criteria and promote the company blog.

To manage a migration of this magnitude, realistiQ held feature-specific training with individual department heads, webinars on features managers would likely use daily in the management of their offices and multiple agent feature-focused webinars to build a knowledge base and drive adoption. Additionally, realistiQ attended the company launch and held training sessions at four locations.

Beyond the convenience of a single integrated platform, Tim says the switch to realistQ has been great for recruiting and retention of sales associates.  “I would highly recommend realistiq to all real estate companies.”

Coldwell Banker Sea Coast Advantage is staffed by more than 400 real estate agents in 11 offices in Wilmington, Leland, Jacksonville, Carolina Beach, Topsail Island, Hampstead, Southport, Sneads Ferry, South Brunswick, Oak Island and Holden Beach. With more than $1.2 billion in closed sales volume and over 5,800 closed sales transactions in 2015, Coldwell Banker Sea Coast Advantage was the #1 Coldwell Banker company in NC and #3 Coldwell Banker company in the nation.


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